| Titulo | #technologywithpurpose |
| Agência | Cheil España |
| Campanha | Technology with purpose |
| Anunciante | Samsung |
| Marca | Samsung Smart Watch |
| Data da primeira Transmissão/Publicação | 2018 / 1 |
| Sector Empresarial | Outros |
| Filosofia | "Do it", "everything is possible", "yes, we can!" are phrases that we see everywhere. In sport clothes brands, isotonic beverages, yogurts, books, preachers and politicians. The culture of "you can" has taught us that with effort and perseverance we can do anything. But the truth is that there is something we can´t do: win the fight to not fall asleep when we are already sleepy. Copilot Samsung is a free app for smartwatches that permanently tracks the alertness of the driver and warns him before he falls asleep. The app is for initiative #technologywithpurpose, that has been launched by Samsung and Cheil Spain. Both have been working on #technologywithpurpose for the last few years. They previously launched ("blind cap") a swimming cap that helps blind Paralympic swimmers to flip turn at the and of the pool which won a gold at Cannes Lions, and ("dytective") a free app that detects dyslexia in 15 minutes through AI which won bronze. The campaign was directed by Martin Jalfen and Miguel Usandivaras, from production company Blur. Studies show that 20% of traffic accidents occur due to drowsiness. People believe they can beat the sleep. But once the sleep comes, no one can beat it, and trying to do so, is very dangerous. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Director executivo criativo | Joaquín Espagnol |
| Client | Alfonso Fernández |
| Client | Mónica Sánchez |
| Client | Patricia Lopez-Acevedo |
| Client | Olga Rodríguez |
| Director de arte | Juan Aldeanueva |
| TV Producer | Freelance For |
| Director criativo | Nicolas Diaco |
| Director criativo | Ezequiel De Luca |
| Director criativo | José Vilar |
| Redator | Sergio Sanz |
| Account Management | José Ortiz |
| Account Management | Mayte Fontán |
| Account Management | Asela Botella |
| Account Management | Alba Valiente |
| Agência de Mídia | Starcom |
| Sound Production | Sonomedia |
| Pós-produção | McNulty |
| Production Director | Carlos Martín |
| Produtora | BLUR |
| Producer | Martín Jalfen |
| Producer | Miguel Usandivaras |
| Producer | Chapi Calvo |
| Fotógrafo | Anton Goiri |
| EXECUTIVE PRODUCER | Pablo García Acón |
| DOP | Roman Martinez de Bujo |