Titulo | Elephant |
Agência | Aimaq von Lobenstein |
Campanha | Tiger |
Anunciante | Pro Wildlife |
Marca | Pro Wildlife |
Data da primeira Transmissão/Publicação | 2018 / 5 |
Sector Empresarial | Proteção, direitos dos animais e adopção |
Legenda | Any job is better than being a tourist attraction. Stop lifetime imprisonment. |
História | Wild animals take the jobs that humans don’t want in a twisted new print campaign by agency AvL/SE for nature conservation organisation, Pro Wildlife. The thought-provoking adverts encourage holidaymakers to be aware of the dangers of unwittingly participating in animal cruelty. The striking print ads illustrated by Cannes Lions-winning artist Ricardo Salamanca and his team at Salamagica depict exotic animals in downtrodden job roles; an elephant delivers pizzas in a dreary polluted city and a tiger sweeps the grimy floors of a seedy peep show entrance. However, the images come with a sad twist, this isn’t the worst these animals have experienced: ‘Any job is better than being a tourist attraction. Stop lifetime imprisonment.’ |
Tipo de Mídia | Imprensa e publicações |
Equipa criativa | André Aimaq |
Equipa criativa | Jan Lucas |
Equipa criativa | Andras Manthey |
Equipa criativa | Julian Friedrichs |
Account Management | Monique Garbe |
Account Management | Yvonne Abbenhaus |
Art Buyer | Geraldine Schröder |
Produtora | Salamagica |
Illustrator | Ricardo Salamanca |