Project Alert Violence Against Women - "DOLL"

UP IN THE SKY LIMITED

UP IN THE SKY LIMITED Ikeja, Nigéria

14875

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Project Alert Violence Against Women
País: Nigéria

Anunciante: Project Alert Violence Against Women

Titulo	DOLL
Brief	Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The press designs, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse.
Agência	UP IN THE SKY LIMITED
Campanha	#BreakTheCycle Campaign
Anunciante	Project Alert Violence Against Women
Marca	Project Alert Violence Against Women
Data da primeira Transmissão/Publicação	2018 / 6
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
Legenda	Break The Cycle
História	CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM.
Filosofia	A rag doll is colored with red bruises and sits broken and damaged. The copy brought the image to fore as the calm acceptance of a child to domestic violence. Something that should not be
Problema	The impact of domestic violence on children is not well recorded in Nigeria. the campaign sought to make this a topical issue for discuss
Resultado	The ad has been well received and shared across social media and whatsapp chat groups for awareness and sensitization – press results
Tipo de Mídia	Imprensa e publicações
Mais Informações	http://www.projectalertnig.org/
Director criativo	Omaga Idirigbe
Redator	Oje Ojeaga
Redator	JESSICA IWAYEMI
Produtor da agência	Bolanle Akintomide
Brand Manager	Olawale Mada
Realizador	Tolulope Ajayi
Brand Strategy Director	Idiareno Atimomo