| Titulo | Coughing Billboard |
| Agência | DDFH+B Group |
| Campanha | Listen to Your Lungs |
| Anunciante | The Marie Keating Foundation |
| Marca | The Marie Keating Foundation |
| Data da primeira Transmissão/Publicação | 2017 / 11 |
| Sector Empresarial | Segurança pública, saúde e higiene |
| História | Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you look closely at the typography, the letters reveal a serious message: ‘I had cancer’. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Executive Officer (CEO) | Liz Yeates |
| Author | Edel McCabe |
| Director criativo | Roisin Keown |
| Equipa criativa | Adam McKiernan |
| Equipa criativa | Dean Ryan |
| Account Manager | Sarah Conlan |
| Planeador | Derwin Myers |
| Produtor | Lily O Gorman |
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