Gomorrah - "To Kill Spoilers You Need The Best Ones at Killing 2"

Publicis Italy

Publicis Italy Milan, Itália

8483

Marca: Gomorrah
País: Itália

Anunciante: Sky

Titulo	To Kill Spoilers You Need The Best Ones at Killing 2
Agência	Publicis Italy
Campanha	Spolier Killers
Anunciante	Sky
Marca	Gomorrah
Data da primeira Transmissão/Publicação	2017 / 11
Sector Empresarial	Programas e canais de televisão e rádio
História	Anyone who loves TV series has to fight every day against a terrible enemy: spoilers. But eventually the launch of the third season of Gomorrah, the Italian award-winning original Sky production about the ruthless Mafia-like Neapolitan crime syndicate, can solve the situation. By scanning the conversations on social media, we hijack the audience attention about the most famous TV series like Game of Thrones, Narcos, Stranger Things or The Walking Dead, replying users’ spoiler posts with customized videos of the bloodiest Bosses of Gomorrah. In the videos the most evil characters of the most evil TV series threaten the viewers, suggesting them to keep their mouths shut about any TV series to avoid spoilers. The Spoiler Killers project lands on spoilerkillers.it, a digital tool that allows users to generate by themselves customizable videos to terrorize all of their friends who usually spoiler their favourite shows. With a subtle and cynical logic that any boss would appreciate: be able to talk about Gomorrah, by exploiting conversations about the rival TV series.
Tipo de Mídia	Televisão
Comprimento	29 seconds
Director executivo criativo	Cristiana Boccassini
Director assistente criativo	Aureliano Fontana
Director assistente criativo	Bruno Vohwinkel
Director assistente criativo	Eddy Guimaraes
Director assistente criativo	Vinicius Dalvi
Worldwide Chief Creative Officer	Bruno Bertelli
Chief Executive Officer (CEO)	Bruno Bertelli
Digital Creative Director	Michele Picci
Digital Creative Director	Massimo Guerci
Director de arte	Giulia di Filippo
Redator	Giulia di Filippo
Director de arte	Sara Rosset
Associate Copywriter	Sara Rosset
Client Services Director	Lorenza Montorfano
Director de contas	Tiziana Paduanelli
Supervisor de conta	Irene Bassani
Agency TV Producer	Matilde Bonanni
Head of TV	Silvia Cattaneo
Digital Project Manager	Vittorio Cafiero
Social Media Manager	Filippo Festuccia
Produtora	Think Cattleya
Realizador	Claudio Cupellini
Director de fotografia	Luca Nervegna
Editor	Marcello Saurino
Música	Mokadelic
Som	Stefano Patrizio
Pós produção	Roberto Verdiani