Titulo | Audi Logo Switch |
Agência | Åkestam Holst /NoA |
Campanha | Audi Logo Switch |
Anunciante | Audi |
Marca | Audi |
Posted | Novembro 2017 |
Sector Empresarial | Automotor |
História | Audi has been a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, it was not the only brand fighting for attention. In order to stand out, Audi deployed a simple idea. On one skier's arm, it replaced its logo with a licence plate number. Viewers were then invited to take part in a competition: the first to spot the number on live TV and share it on social media would win the skier's Audi. |
Problema | Audi has been a big fan and a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, many brands were fighting for attention. In order to stand out, Audi came up with a simple idea to activate the millions of people who followed the races on live TV. Audi replaced their logo on one skier’s arm to a secret licence plate number. All viewers were then invited to a competition. The first one to spot the number on live TV and share it on social media would win the skiers Audi. |
Tipo de Mídia | Case Study |
Director criativo | Magnus Jakobsson |
Redator | Rickard Beskow |
Director de arte | Eva Wallmark |
Director de arte | Michal Sitkiewicz |
Account Manager | Jennie Strinnhed |
Digital Producer | Alex Picha |
Planeador | Simon Stefansson |
Director de contas | Shirin Hirmand |
Designer gráfico | Olov Öqvist |
Produtor | Henrik Adenskog |
Realizador | Nisse Axman |
Director de publicidade | Tom Hedström |
Director de publicidade | Carola Klingvall |
Director de publicidade | Niklas Henning |