FNAC - "Moby Dick Unlimited"

DDB Madrid

DDB Madrid Madrid, Espanha

4954

Marca: FNAC
País: Espanha

Anunciante: Fnac

Titulo	Moby Dick Unlimited
Titulo (língua original)	Moby Dick sin límites
Agência	DDB Madrid
Campanha	Moby Dick Unlimited
Anunciante	Fnac
Marca	FNAC
Data da primeira Transmissão/Publicação	2019 / 4
Sector Empresarial	Drogarias, lojas especializadas
História	Down Spain, the Spanish Committee of Representatives of Persons with Disabilities (CERMI) and Fnac are launching “Moby Dick Unlimited”, Herman Melville’s masterpiece rewritten without the letter “e”. For the first time Capitan Ahab is missing an arm and not a leg, instead of chasing a whale he is looking for an octopus and the story takes place in Cuba and not Nantucket. It is a unique version of the legendary tale which seeks to show that although the story changes, it can be equally wonderful. People with disabilities are fully aware of this as they write their own stories every day and do not believe in limits. It is an inspiring and original story designed to raise awareness in society about equality of opportunity for all through culture which in April, a special time for Fnac as the month of reading, will spotlight its commitment to literature as a source of inspiration and a means of social integration.
Problema
Tipo de Mídia	Branded Book
Comprimento	54 seconds
Mais Informações	www. mobydicksinlimites.com
General Creative Director	Jose Mª Roca de Viñals
Director executivo criativo	Daniel Rodríguez
Director executivo criativo	Nerea Cierco
Director executivo criativo	Alfredo Vaz
Director de arte	Fernando Morate
Redator	Arturo Dorado
Redator	Leandro Yanco
Redator	Peter Rosemeyer
Illustrator	Gerber Luís de la Cueva
Client Services Director	Alejandro Lavezzolo
Supervisor de conta	José de la Fe
Production Manager	Enrique Feijoo
Production Manager	Carmen Torrado
Produtor	Sonia Cremerius
Editor	José Sueiro López
Digital Project Manager	Iván Olavarría
Digital Production	The OMS
PR Agency	QMS Comunicación