| Titulo | The Gift |
| Brief | Inspired by the true spirit of Christmas, the gift of giving, we wanted to remind people that it has been the NHS staff who have shown the nation what giving really means. We wanted to use the Christmas season as an opportunity to remind people of those who have given everything to save others. The 90” hero film we created beautifully captures the selfless work of NHS staff. The story follows an elderly man in hospital as he is nursed back to health by NHS nurses and doctors, allowing him to make a full recovery just in time for Christmas. When the big day arrives our hero nurse receives a special ‘thank you’ present as she realises who her patient really was… |
| Agência | Iris |
| Campanha | The Gift |
| Anunciante | NHS Charities Together |
| Marca | NHS Charities Together |
| Data da primeira Transmissão/Publicação | 2020 / 12 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| Legenda | The Gift |
| História | ‘The Gift’ is NHS Charities Together’s first-ever Christmas campaign. The work highlights the amazing work of NHS staff battling Covid-19, and has been created in partnership with major brands such as Starbucks, Marmite & Co-op to help raise vital funds for the NHS Covid Appeal. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Trilha sonora | 'People help the people' by Birdy |
| Mais Informações | https://www.nhscharitiestogether.co.uk/christmas/ |
| Chief Marketing Officer (CMO) | Amy Bryson |
| Produtora | Sweetshop |
| Realizador | Nicolas Jack Davies |
| Produtor executivo | Morgan Whitlock |
| Produtor executivo | Justin Edmund-White |
| Producer | Jessica Wylie |
| Production Manager | Manuela Sanchiz Garin |
| Editor | Billy Mead |
| Colourist | Simone Grattarola |
| Time Based Arts | Simone Grattarola |
| Efeitos especiais | No. 8 |
| Som | Sam Robson |
| Music Supervision | Theodore music |
| Group Account Director | Vicky Marlow |
| Group Account Director | Grant Hunter |
| Director criativo | Daryl Corps |
| Equipa criativa | Filipa Mauricio |
| Equipa criativa | Michael Boszko |
| Diretor de Estratégia | Chris Whitsun |
| Diretor de Estratégia | Tom Edwards |
| Head of Moving Image Production | Michael Hanney |
| Head of Moving Image Production | Michael Hanney |
| Integrated Producer | Kirk Mechen |
| Designer | Darren Mael |
| Head of Design | Lolly Marsh |
| Head of Design | Phil Scaman |
| Head of PR | Fran Derry |
| Trade PR | Rachel Geraghty |
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