Titulo | Tiny Tantrum |
Agência | MullenLowe Singapore |
Campanha | Tiny Tantrum |
Anunciante | Unilever |
Marca | CLEAR ANTI-DANDRUFF SHAMPOO |
Data da primeira Transmissão/Publicação | 2016 / 12 |
Sector Empresarial | Shampôs e amaciadores |
Filosofia | It takes place in a Butoh-like world. All is dark. In one corner, a little boy, in white, glowers, heaves – you feel his childish frustration building. Nursery sounds begin to distort. Finally he erupts. Into a fist-swinging, limb-flailing, scream-fuelled tantrum. The music grows frantic. He is unstoppable. You would feel for his mother. We flinch. We cower. We begin our retreat. As the camera flies away from the scene, things soon come into perspective. The white against black. Dandruff on a head of hair. “Stress causes dandruff,” explains the titles. CLEAR! – shouts the solution, as the bottle blots out the problem. |
Tipo de Mídia | Viral |
Comprimento | |
Director executivo criativo | Madhu Noorani |
Director executivo criativo | Erick Rosa |
Creative Director | Daniel Kee |
Creative Director | Ang Sheng Jin |
Art Director | Andrew Ho |
Art Director | Ang Sheng Jin |
Art Director | Alex Tan |
Redator | Daniel Kee |
Agency Producer | Fuzzy Abideen |
Global Account Director | Subarna Prabhakar |
Account Director | Sara Templeman |
Account Manager | Rosa Trinh |
Global Planner | Kunal Joshi |
Director | James Teh |
Produtor executivo | THANANATH SONGCHAIKUL |
Post Producer | Nuio Suthirawattananon |
Produtor executivo | Aoy Rungphet Nawangoen |
Offline Editor | Adam Hussey |
Online Editor | Brian So |
Colourist | Zairi Mohd |
Executive Producer | Brian Yessian |
Compositor | Mike Dragovic |
Sound Designer | Weston Fonger |