| Titulo | World's Smartest Radio Spot |
| Agência |
Publicis Emil
|
| Campanha |
World's Smartest Radio Spot
|
| Anunciante |
Mercedes-Benz
|
| Marca |
smart
|
| Posted | Dezembro 2020 |
| Sector Empresarial | Automóveis pequenos e compactos
|
| História | When it comes to radio ads, automobile sales campaigns dominate the block most of the time. Therefore, it’s not easy to get attention from the mass audience.So we decided to use the radio block in a smart and a tiny way. We made a tiny and smart radio ad that fits everywhere. Just like smart… And we parked this 0.84-second long ad between other car ads.With The World’s Smartest Radio Spot, we uniquely visualized our product promise tininess. |
| Problema | People usually can’t differ a radio spot from others or they can’t remember what those ads say at all. To make a difference and get everyone’s attention, we wanted to make a radio ad that reflects the main feature of our brand: Tinyness.Smart presents: World's Smartest Radio Spot |
| Tipo de Mídia |
Rádio
|
| Director de publicidade |
Emre Kurt
|
| Director de publicidade |
Deniz Aysel
|
| Director de publicidade |
Mine Gulen Alioglu
|
| Director de publicidade |
Ercan Akkaya
|
| Redator |
Emre Gulver
|
| Supervisor de conta |
Muge Yildirim
|
| Executivo de contas |
Berna Tasci
|
| Content |
Serra Tomurcuk
|
| Community Manager |
Serra Tomurcuk
|
| Project Manager |
Mert Yenici
|
| Chefe de produção |
Sevinç Öktem
|
| Produtor da agência |
Hikmet Helvaci
|