Project Manager
at
Fishface
| Titulo | Baby Dove Beautifully Real Moms |
| Agência | Publicis Sapient |
| Campanha | Baby Dove - #RealMoms |
| Anunciante | Unilever |
| Marca | Baby Dove |
| Data da primeira Transmissão/Publicação | 2017 / 10 |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
| História (língua original) | Dove is known for amplifying the voices of real women in an effort to shatter stereotypes, so when the brand launched Baby Dove in the U.S., they stayed true to their brand mission. This film features #RealMoms whose diverse parenting styles redefine the limiting stereotypes society places on motherhood and proves that there are no rules about how to be a parent today. From a mom who is raising her son on a cattle ranch, to a mom who brings her daughter to breakdance battles, to a transgender mom who is confidently owning her choice to become a mother – this film aims to inspire every new mom to trust her way. |
| Resultado (língua original) | Over 40 national and global press outlets picked up our asset and story within the first 3 days. Over 20 addition LGBTQ-specific outlets have picked up the campaign and commended Dove for their inclusivity. |
| Tipo de Mídia | Imprensa e publicações |
| Comprimento | |
| Public Relations | Edelman |
| Director criativo | Kim Devall |
| Media Placement | MindShare |
| Director assistente criativo | Michael Emerson |
| Planeador | Rachel Bradshaw |
| Producer | Scott Welch |
| Client Partner | Patti Kim |
| Realizador | Liza Mandelup |
| Project Manager | Jaclyn McRae |
| Produção | Fishface |
| Editor | Saela Davis |
| Director de contas | Hetal Patel |
| Pós produção | Apt 2 |
More Work
SEE ALLBaby Dove Brand Launch Film - #RealMoms
- MARCA:
- Baby Dove
- AGÊNCIA:
- Publicis Sapient
#RealMoms Case Study
- MARCA:
- Baby Dove
- AGÊNCIA:
- Publicis Sapient