The Philippines is one of the heaviest consumers of social media in the world. And one of the most susceptible to false information. The National Broadcasters Association (KBP) of 1,200 member radio stations turned some of these posts into spots.The Fake News Broadcast, aired nationwide, with multiple versions of absurd and outrageous posts: Including all the red flags that make them ridiculous in the first place: spelling errors, liberal use of emojis, and other entertaining nuances that would otherwise be unheard on a social feed. This was further expanded into on-air formats with game shows, phone-ins and live debunking of trending posts. In all the campaign reached over 15 million listeners in 67 cities. And reinforced the radio’s role as a news source you could trust.