| Titulo | Safest Route |
| Agência | Marcel |
| Campanha | Safest Route |
| Anunciante | Groupama |
| Marca | Groupama |
| Data da primeira Transmissão/Publicação | 2017 / 5 |
| Sector Empresarial | Seguros |
| História | Groupama and Marcel Agency, are launching LeTrajetLePlusSur.fr / TheSafestRoute.fr, the first free road safety platform based on government data pertaining to accidents and now available in open data. With this data, the website is able to generate and compare two itineraries in just a few clicks: the fastest route, traditionally suggested by GPSs and the safest route, one that is statistically the least dangerous. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Mais Informações | www.LeTrajetLePlusSur.fr |
| Produtora | Prodigious |
| Communications Director | Sylvain Burel |
| Brand Manager | Antoine Stattner |
| Brand Communications Manager | Perle Sun |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Creative Chairman | Anne de Maupeou |
| Chief Creative Director | Dimitri Guerassimov |
| Chief Creative Officer | Fabien Teichner |
| Director criativo | Remy Aboukrat |
| Redator | Valéry du Peloux |
| Director de arte | Youri Guerassimov |
| Digital Art Director | Eulalia Bartolomeu |
| Managing Partner | Nicolas Lévy |
| Managing Partner | Blandine Mercier |
| Director de contas | Alexandre Kobylko |
| Project Manager | Valentin Moreau |
| Project Manager | Lucas Sengler |
| Planeador estratégico | Sarah Lemarié |
| Social Media Manager | Nicolas Plasmondon |
| Chief Technology Officer | Louis Da Silva |
| Produtora | Kuest Prod |
| Editor | Mikael Arslanyan |