The campaign features a quirky ensemble cast of 'strangers' who are used to personify common non-genuine parts and accessories. The entertaining spots are the centrepiece of an integrated campaign that poses the question, would you trust a stranger with the people or things that you love?
Filosofia
Full-service creative agency V.I. has launched a bold new campaign for Nissan Genuine Parts this week, encouraging drivers to beware of strangers. The campaign comes in response to an industry-wide focus, led by the Federal Chamber of Automotive Industries (FCAI), around the concerning trend of untested and counterfeit parts.
Resultado
The hero video features all 'strangers', and each of these characters also has their own video to extend the campaign's reach. Over the next 10 weeks, the campaign will be live across a range of channels with an expected audience of more than 11 million.