Lamisil - "Feet on Fire"

Saatchi & Saatchi Geneva

Saatchi & Saatchi Geneva Carouge, Suíça

8619

Marca: Lamisil
País: Estados Unidos

Anunciante: GlaxoSmithKline

Titulo	Feet on Fire
Agência	Saatchi & Saatchi Geneva
Campanha	Feet on Fire
Anunciante	GlaxoSmithKline
Marca	Lamisil
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	OTC - Medicina tradicional
Legenda	Nothing works faster
História	The film reveals the story of three different characters underperforming due to the discomfort caused by their foot fungus condition, commonly known as Athlete’s foot. The discomfort is metaphorically visualized by the fire in their feet, which represents the chief symptom: the burning sensation.The characters are engaging in activities independently, but their stories become interconnected when they cross paths.The runner, who struggles to keep his rhythm, passes a cyclist who is also having difficulty cycling and, finally the cyclist crosses paths with our key protagonist, a young amateur basketball player. It becomes clear that the basketball player can’t perform well due to the “fire” in his feet.Lamisil, the ultimate solution for Athlete’s foot, enters the scene to extinguish the fire. After a successful application, the player gets confidently back in the game to shoot a winning shot.
Tipo de Mídia	Viral
Comprimento	45 seconds
Director executivo criativo	Jason Romeyko
Deputy Executive Creative Director	Jan Teulingkx
Director de arte	Gustavo Figueiredo
Redator	Antoine Karpat
Planeador estratégico	Ellen Reifenberger
Produtor	Lyndsay Myerscough
Produtor	Nicola Turek
Director de contas	Lucia Lafuenti
Director de contas	Melanie Bisseret-Foucher
Chief Executive Officer (CEO)	Andrea Pedrazzini
Realizador	Bugsy Riverbank Steel
Producer	Rupert Savage
Production Manager	Olivia Mee
Director de fotografia	Sy Turnbull
Produtor executivo	Julia Reed
Lead VFX	Chris Allen
Flame Artist	Alex Gabucci
Telecine	James Banford
Pós-produção	Beatrice Bowden