Carina Toma
Redator at Kubis Interactive
Bucarest, Romênia
TituloAwake Your Curiosity Experiment
Agência
Campanha Awake Your Curiosity Experiment
Anunciante Grolsch
Marca Grolsch
Data da primeira Transmissão/Publicação 2017 / 9
Sector Empresarial Cervejas, sidras
Filosofia It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible.

But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others.

As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves.
Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art.
Tipo de Mídia Interactive Outdoor Experience
Comprimento
Director criativo
Redator
Director de arte
Group Account Manager
Digital Strategist
Account Manager
Social Media Director
Community Manager
Realizador
Director de fotografia
Colorist
Editor
AV Manager
Neuroheadsets
Production and Visual FX
Artist

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started