Titulo | Grisons Golf Forte 45'000 |
Agência | Jung von Matt/Limmat Werbeagentur AG |
Campanha | Grisons Golf Forte 45'000 |
Anunciante | Graubuenden Ferien |
Marca | Graubuenden Ferien |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
História | Mailing is at the core of this idea since the main tool of this campaign is a cure in the shape of a mailing containing six golf balls. The preparation, including a package insert that humorously describes the beneficial effects and strong side effects of playing golf, was available over the counter via the Graubünden Golf website. ‒ The first edition of 30000 golf preparations sold out in just a week. ‒ 15.000 mailings were sent from consumer to consumer |
Tipo de Mídia | Impressões colaterais e de marketing directo |
Director criativo | Adrian Merz |
Director criativo | Alain Eicher |
Director de arte | Lukas Frischknecht |
Director de arte | Lukas Wietlisbach |
Redator | Lukas Amgwerd |
Redator | Maren Beck |
Realizador | Sebastian Kuehne |
Artista gráfico | Amina Elmallawany |
Artista gráfico | Fabrizio Rutishauser |
Produtor da agência | Pepe Kaegi |
Produtora | Rocket Film |
Empresa de design sonoro | Jingle Jungle |
Media Relations Manager | Michel Nellen |
Consultant | Marie Vuilleumier |
Voz | Sergio Greco |
Voz | Claudio Zuccolini |
Chief Creative Officer | Dennis Löck |