Just Eat - "Get Stuck In"

McCann London

McCann London London, Reino Unido

4929

Marca: Just Eat
País: Reino Unido

Anunciante: Just Eat

Titulo	Get Stuck In
Agência	McCann London
Campanha	Get Stuck In
Anunciante	Just Eat
Marca	Just Eat
Data da primeira Transmissão/Publicação	2022 / 6
Sector Empresarial	Outros serviços online
Filosofia	Just Eat is coupling up with Love Island once again for another long hot summer. Now in its third year, the partnership returns with the ‘Get stuck in’ sponsorship campaign, created by McCann London. It reunites lovebirds Izzy and Lloyd, and geckos Gaz and Oz, along with two new villa arrivals - Cam the chameleon and Tina the turtle. The two new characters are voiced by comedian, actor and writers, Roisin Conaty and Isy Suttie. The original cast of British rapper and singer/songwriter Lady Leshurr, and comedians Inel Tomlinson, Tez Ilyas and Jamali Maddix continue to voice the popular characters, providing a diverse range of accents from across the UK. Like every meme-filled whatsapp group, the animatronic characters can’t help but comment on the comings and goings in the villa, weaving in the iconic catchphrases, and discussing their love of delicious food. All idents close on a beautiful shot of a meal, not only showcasing the broad range available on the food delivery app, but whetting audience appetite and putting Just Eat top of mind when hunger strikes. For the first time, Just Eat will also feature its branded restaurants partners, incorporating McDonald’s, Greggs, Creams and German Doner Kebab within the campaign, demonstrating how its offering can satisfy cravings at any time of day, any day of the week. The 15”, 10” & 5” idents, narrated by Love Island voiceover Iain Stirling, will run across TV, VOD and social, created by McCann London and produced through Craft. Social strategy and creative were managed by Byte London, with PR delivered by Mischief. The campaign breaks on Monday 6th June, with the hotly anticipated launch of the new Love Island series on ITV2. Just Eat also returns as co-sponsor of the Love Island: The Morning After podcast. The animatronics are designed, built and puppeteered by the best in class and award-winning John Nolan studio. They have evolved the original creatures, both inside and out, and have created the two new characters with incredible attention to detail. All six characters are more life-like, charming and tactile than ever before. The campaign was created by Adam Taylor-Smith and Stephen Yeates and directed by Terri Timely through Park Pictures. This work comes hot on the heels of Just Eat’s new global campaign featuring Katy Perry, which launched on 18th May.
Tipo de Mídia	Patrocínio
Comprimento	112 seconds
Director criativo	Alexei Berwitz
Director criativo	Rob Webster
Realizador	Terri Timely
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Managing Partner	Tommy Smith
Equipa criativa	Stephen Yeates
Sound Designer	Culum Simpson
Global Art Director	Emma Williams
Chief Strategy Officer	Theo Izzard-Brown
Head of Integrated Production	Sophie Chapman-Andrews
Produtor	Jacob Gardner
Equipa criativa	Adam Taylor-Smith
Food Stylist	Katie Giovanni
Head of Design	Lisa Carrana
Producer	Grace Thorpe
Produtor executivo	Amos Usiskin
Business Affairs	Val Boyce
Marketing Director	Matt Bushby
Head of Marketing	Victoria Gold
Marketing Manager	Alice Saleh
Colorist	Pete Oppersdorff
Produtora	Park Pictures
Som	String & Tins
Produtora	Craft London
Social Media Agency	Byte London
Puppeteers and animatronics	John Nolan Studio
Senior Marketing Executive	Vinay Patel
Marketing Project Manager	Katie Wood
Senior Account Director	Francesca Goring
Planner Director	Natalie Lau
Senior Planner	Ipeknaz Erel
Project Director	Steph Dix
Account Associate	Sophie O’Brien
Chief Production Officer	Ben Clark
Implementation Director / Production Supervisor	Daniela Fornabaio
Voice Talent	Iain Stirling
Voice Talent	Lady Leshurr
Voice Talent	Inel Tomlinson
Voice Talent	Tez Ilyas
Voice Talent	Jamali Maddix
Voice Talent	Roisin Conaty
Voice Talent	Isy Suttie
Produtor executivo	Sophie Hubble
Produtor	Annabel Ridley
Head of Sales	Bethany Reilly
Production Manager	Fred Deedes
Director de fotografia	Donovan Sell
Production Service Company	Company 247
Production Services Producer	Joana Burgues
Production Manager	Nacho Piñar
Designer de produção	David Reig
Pós produção	Stitch
Editor	Tim Hardy
Pós produção	The Mill London
VFX Executive Producer	Ryan Hancocks
VFX Supervisor	Dan Lorenzini
VFX Supervisor	Lora Nikolaeva
Produtor de som	Maddy Lebel
Agência de Mídia	UM London
Implementation Director / Production Superviso	Aurelia Aziza