| Titulo | Trivial pursuit hotel (100s) |
| Agência | Leo Burnett Moscow |
| Campanha | Trivial Pursuit Hotel |
| Anunciante | Hasbro |
| Marca | Trivial Pursuit |
| Posted | Novembro 2021 |
| Sector Empresarial | Brinquedos e jogos |
| História | We opened a world-first hotel that accepts knowledge as a payment. The quality of your stay there depended on your ability to answer general knowledge questions from the Trivial Pursuit board game. For instance: if you knew Napoleon’s height in cm - you slept in a king size bed. If not - there was only a folding bed for you. The same principle worked for everyеhing: from hotel transfer and a swimming pool - to your food and the size of your TV. Even to book a stay on the hotel's website you had to answer questions, so even if you weren’t lucky enough to go there, you’d learned that Trivial Pursuit is a quiz game |
| Tipo de Mídia | Case Study |
| Marketing Manager | Anna Sverzhina |
| Brand Manager | Anastasia Alekseeva |
| Brand Manager | Anastasia Vasilyeva |
| Director executivo criativo | Mikhail Kudashkin |
| Director criativo | Evgeny Shinyaev |
| Director criativo | Andrey Yarinich |
| Director de arte | Mikhail Yarovikov |
| Director de arte | Alexey Titinkov |
| Redator | Daria Morozova |
| Designer | Sergey Vasyanin |
| Designer | Valeria Pauli |
| Designer | Egor Kolesnikov |
| Designer | Evgeny Kuprin |
| Client Services Director | Ilya Khrushchev |
| Account Manager | Daria Tarasova |
| Diretor de Planejamento Estratégico | Kirill Iorish |
| Project Manager | Ekaterina Beloshkurskaya |
| Digital Art Director | Ilya Ilyaskin |
| Managing Diretor | Larisa Paramonova |
| Business Development | Maria Romenskaya |
| Chefe de produção | Nadezhda Smolnikova |
| Producer | Egor Gorbunov |
| Producer | Vladimir Rolik |
| Producer | Marina Gudakova |
| Realizador | Ilya Aksyonov |
| Director de fotografia | Yan Yasinsky |
| Designer de produção | Polina Gavrilova |
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SEE ALLTrivial Pursuit Hotel
- MARCA:
- Trivial Pursuit
- AGÊNCIA:
- Leo Burnett Moscow
Ticket
- MARCA:
- ONE SGM
- AGÊNCIA:
- Leo Burnett Moscow
The tennis players' invitation
- MARCA:
- ONE SGM
- AGÊNCIA:
- Leo Burnett Moscow
Souvenir Merch
- MARCA:
- ONE SGM
- AGÊNCIA:
- Leo Burnett Moscow
Raincoat
- MARCA:
- ONE SGM
- AGÊNCIA:
- Leo Burnett Moscow
Logo
- MARCA:
- ONE SGM
- AGÊNCIA:
- Leo Burnett Moscow
Hoodie
- MARCA:
- ONE SGM
- AGÊNCIA:
- Leo Burnett Moscow
Electronic Ticket
- MARCA:
- ONE SGM
- AGÊNCIA:
- Leo Burnett Moscow
Badge
- MARCA:
- ONE SGM
- AGÊNCIA:
- Leo Burnett Moscow