Mood Tea - "Shower"

Dentsu Creative Sydney, Austrália

Prêmios

325

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Mood Tea
País: Austrália

Anunciante: Mood Tea

Titulo	Shower
Agência	Dentsu Creative
Campanha	Mood Tea Campaign
Anunciante	Mood Tea
Marca	Mood Tea
Data da primeira Transmissão/Publicação	2023 / 8
Sector Empresarial	Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
História	It’s not every day you get to sell a not-for-profit using poo jokes, cold showers and a mounted panda head. But that’s what we did to sell Mood Tea - a social enterprise committed to fighting suicide and mental health issues amongst youth in Australia. Their brief to us was about as simple as could be: get noticed and sell more tea. But without much funding and in a very cluttered retail environment, we needed to break not-for-profit conventions. No violin music. No sad children. Instead we built our campaign off the insight that most people, no matter how good they are, wouldn’t just buy a product because it does good for the world. It had to be a good quality product too. With that in mind we launched a series of ads with a mean-spirited and detestable spokesperson. His message: he doesn’t drink the tea because it does good; he drinks it because it tastes good.
Tipo de Mídia	Televisão
Comprimento	30 seconds
General Manager	Rachel Troy
Marketing Manager	Kate Holland
Diretor de Estratégia	Tim Mottau
Director criativo	Chris Berents
Director criativo	Ant Hatton
Director de contas	Josh Pelz
Produtor	Tom Pearce
Media (Agency side)	Carat Intraprasit
Managing Diretor	Lauren Small
Auditivo	Rebecca Rumble
Chief Executive Officer (CEO)	Chris Freel
Chief Creative Officer	Mandie Van Der Merwe
Chief Creative Officer	Avish Gordhan
Estrategista	Wil Koslowski
PR	Tiffany Simon
Executivo de contas	Emma Heazlett
Casting	McGregors Casting