Duncan MacLaren
3D Animation at Nexus Studios
TituloEarth Definition: The New Standard in Streaming
Agência
Campanha Earth Definition: The New Standard in Streaming
Anunciante Earth Day
Marca Earth Day
Data da primeira Transmissão/Publicação 2021 / 4
Sector Empresarial Questões ambientais e animais
História Together with the world’s largest (and original) environmental movement, Earth Day – we introduce Earth Definition: an eco-label for video streaming platforms that allows people to make a better choice for the environment. Simply by repositioning Standard Definition (480p) to Earth Definition (ED). The purpose is to raise awareness of the fact that video streaming has an impact on the environment, and the simple solution is lowering the video quality from HD to ED. Hopefully for the video streaming giants like Netflix, Facebook and Youtube to either auto-stream video/film in ED on mobile devices, or as a minimum, implement the green ED logo next to the 480p quality setting, to help the users make a more environmentally friendly choice when streaming on a platform.
Tipo de Mídia Viral
Comprimento
Chief Creative Officer
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Client Director
Account Manager
Social Media Expert
Realizador
Voz
Additional Animation
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3D Animation
3D Animation
2D Animation
2D Animation
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Empresa de design sonoro
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