Sumário
I‘m the Managing Director Strategy at Publicis Pixelpark. With digital at the core, my role is to orchestrate and drive interdependent channels and strategies. I lead my teams to ever innovative and value enhancing solutions in communication and eBusiness. Combining strategy and client servicing for years, the intersection between business needs, digital transformation and customer-centric strategies is my thing. I worked for both market leaders and hidden champions in finding the best solutions. My idea of modern strategy in the communications business lies in combining channel-, UX-, data-, digital- and ‚traditional‘ brand-strategy teams together to push to the next level.
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Positions
Dozent
DDA - Deutsche Dialogmarketing Akademie GmbH
August 2008 - Present (15 anos 9 meses)
Key topic: strategies and tactics in digital marketing - understanding and defining goals, KPI and options in the digital landscape, so future marketers know hoe to effectively plan a perfect mix.
Managing Director Strategy
Hamburg, Alemanha
August 2015 - June 2017 (1 ano 10 meses)
Leading the team of strategic planners, concept developers, channel planners and media specialists
Managing Director Pixelpark Performance GmbH
Hamburg, Alemanha
January 2013 - August 2015 (2 anos 7 meses)
Managing Director Strategy
Hamburg, Alemanha
July 2012 - August 2015 (3 anos 1 mês)
Client Service Director, authorized signatory
Hamburg, Alemanha
2008 - June 2012 (4 anos 5 meses)
Strategic consulting, communication tactics, innovations, multichannel communication, communication concepts, integrated communication, key account management, team leadership, agency management
Account Director
Hamburg, Alemanha
September 1999 - February 2008 (8 anos 5 meses)
PR Project Manager
Complan Medien GmbH
May 1995 - June 1998 (3 anos 1 mês)
PR for one of the first big online shops in Germany and a lot of other big and small clients
Educação
Diplom-Kaufmann - Business Administration, Marketing and Business Strategy Grade Diploma in Business Administration
1994 - 1999 (5 anos)
Activities and Societies: Animus - Akademisches Netzwerk für Internationales Management und Unternehmensstrategien
Studies of business administration; degree: business degree (Diplom-Kaufmann).
Specialities: FMCG-Marketing and International Management
Special seminars: marketing of investment goods, Public-Relations.
