Production Manager
at
Ka&O Films
| Titulo | Retro Smart Device |
| Agência | Fahrenheit DDB |
| Campanha | Retro Smart Device |
| Anunciante | Real Plaza Malls |
| Marca | Real Plaza Malls |
| Data da primeira Transmissão/Publicação | 2021 / 5 |
| Sector Empresarial | Grandes armazéns, supermercados |
| Legenda | Retro Smart Device |
| História | Imagine not being able to go out for more than a year and understand little about technology. This is the case of hundreds of older adults who live in different nursing homes in Peru. That is why, at Real Plaza Malls, we developed the Retro Smart Device, a console from the '50s with artificial intelligence and commands made with them in mind. This is how we facilitate today's technology, with one that they already know. |
| Filosofia | Facilitate today's technology, with one that older adults already know |
| Problema | At Real Plaza Malls, we have had a commitment to older adults for years. This year, those who live in nursing homes were unable to visit us due to the situation the world is going through. |
| Resultado | That is why, at Real Plaza Malls, we developed the Retro Smart Device, a console from the 1950s with artificial intelligence based on google technology and made commands designed for them. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Comprimento | |
| Mais Informações | https://youtu.be/0PuWYYDOTYc |
| CCO | Ricardo Chadwick |
| Chief Executive Officer (CEO) | Alberto Goachet |
| DGC | Sergio Franco Tosso |
| Head of Art | Luciano Leone |
| Creative Director | Mauricio Loredo |
| Director criativo | Gonzalo Vera Tudela |
| Director de arte | Carlos Hildebrandt |
| Creative Copywriter | Kenny Quiroz |
| Head of Planning | Renato Arauco |
| Planning Director | Giuliana Lazo |
| Planners | Sandra Lizardo |
| Planners | Rodrigo Castro |
| Planejador de Mídia | Andrea Perez-Albela |
| Brand Director | Manuel Vergara |
| Brand Supervisor | Vania Delgado |
| Brand Executive | Nicole Catanzaro |
| Brand Executive | Karina Liebana |
| Production Director | Vanessa Díaz |
| Produtor | Alithú Rosado |
| Produtor | Luciana Cabieses |
More Work
SEE ALLE-nterpreters Season 2
- MARCA:
- Pilsen Callao
- AGÊNCIA:
- Fahrenheit DDB
E-nterpreters
- MARCA:
- Pilsen Callao
- AGÊNCIA:
- Fahrenheit DDB
E-nterpreters (Spanish)
- MARCA:
- Pilsen Callao
- AGÊNCIA:
- Fahrenheit DDB
Touch Your Ancestors’ Balls
- MARCA:
- Larco Museum
- AGÊNCIA:
- Fahrenheit DDB
52 cancer stories a day
- MARCA:
- Ponle Corazon - Peruvian Children Cancer Foundation
- AGÊNCIA:
- Fahrenheit DDB
Put Your Heart Into It
- MARCA:
- Peruvian Cancer Foundation
- AGÊNCIA:
- Fahrenheit DDB
Tuna
- MARCA:
- American Colors
- AGÊNCIA:
- Fahrenheit DDB
Koi
- MARCA:
- American Colors
- AGÊNCIA:
- Fahrenheit DDB
Milk
- MARCA:
- Bell's
- AGÊNCIA:
- Fahrenheit DDB