Alexander Makedonskiy
Creative, Copywriter, Concepter at MAYD
Hamburg, Alemanha
TituloFEM Currency - The First Currency That Closes The Gender Pay Gap
Agência
Campanha FEM Currency
Anunciante Paisley Clothing
Marca Paisley Clothing
Data da primeira Transmissão/Publicação 2018 / 3
Sector Empresarial Instituições, organizações não governamentais
História FEM is a new currency for women only, which is worth 21% more than any given currency. That means women who pay with FEM get 21% more. To start, Fem is available at the Paisley store where you can exchange your euros for FEM. Like any currency, FEM has its own notes. They are specially designed with several security features to avoid misuse. Each FEM note highlights a historic female figure like Marie Curie, Ada Lovelace, Amelia Earhart, Jane Austin, Rosa Luxemburg and Florence Nightingale,  all who helped shape our society and pave the way for all women today.
Tipo de Mídia Promoções e eventos
Comprimento
Advertising Agency
Ilustração
Produção
Som
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa

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