Titulo | FEM Currency - The First Currency That Closes The Gender Pay Gap |
Agência | MAYD |
Campanha | FEM Currency |
Anunciante | Paisley Clothing |
Marca | Paisley Clothing |
Data da primeira Transmissão/Publicação | 2018 / 3 |
Sector Empresarial | Instituições, organizações não governamentais |
História | FEM is a new currency for women only, which is worth 21% more than any given currency. That means women who pay with FEM get 21% more. To start, Fem is available at the Paisley store where you can exchange your euros for FEM. Like any currency, FEM has its own notes. They are specially designed with several security features to avoid misuse. Each FEM note highlights a historic female figure like Marie Curie, Ada Lovelace, Amelia Earhart, Jane Austin, Rosa Luxemburg and Florence Nightingale, all who helped shape our society and pave the way for all women today. |
Tipo de Mídia | Promoções e eventos |
Comprimento | |
Advertising Agency | MAYD, Hamburg, Germany |
Ilustração | Claudia Cruz |
Produção | DonDon |
Som | The Soundshack, NIGHTKRAFT |
Equipa criativa | Bahador Pakravesh |
Equipa criativa | Behnaz Pakravesh |
Equipa criativa | Evridiki Kemanes |
Equipa criativa | Alexander Makedonskiy |