Audi Norge - "Electric Story "

POL Oslo

POL Oslo Oslo, Noruega

Prêmios

13173

Marca: Audi Norge
País: Noruega

Anunciante: Audi

Titulo	Electric Story
Agência	POL Oslo
Campanha	Electric Story
Anunciante	Audi
Marca	Audi Norge
Data da primeira Transmissão/Publicação	2017 / 10
Sector Empresarial	Automóveis
História	Audi Norway has commissioned renowned Swedish artist Anne-Li Karlsson to interpret the German automobile manufacturer’s vision of the future of urban mobility. Based on the creative concept from Norwegian advertising agency POL, Electric Story shows how electric ink can bring energy to a city made entirely of paper. The work was commissioned as part of a campaign for the new fully electric Audi e-tron, where artist Anne-Li Karlsson takes the audience on a journey through the streets of her envisioned urban future. The 3D model brings the vision to life through electrically charged ink that fuels the landscape as the model e-tron travels the future city’s streets. With a reputation for creative innovation, Audi’s ambition to drive technological progress doesn’t end when the cars leave the production line. The brand is eager to communicate with its audience in an equally innovative way that generates interest-based and consumer-led engagement. This same ambition was the starting point for the multi award-winning concept Audi Enter Sandbox. Norway, the first country in the world where customers could pre-reserve the Audi e-tron, is paving the way for the global roll out.
Tipo de Mídia	Viral
Comprimento	67 seconds
Marketing Manager	Tommy Bækkevold Jensen
Director of Public Relations	Øyvind Rognlien Skovli
Digital Content Lead	Dan Ruben Johansen
Director de contas	Kjetil Botten Skogly
Account Manager	Emma Karlsson
Redator	Petter Bryde
Director de arte	Thorbjørn Ruud
Designer gráfico	Ole Jakob Bøe Skattum
Produtora	DVA
Realizador	Christoffer von Reis
Produtor executivo	Anna Adamson
Director criativo	Bo Gustafsson