Youth Ambassadors - "Welcome to My Neighborhood - DinnerTime"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, Estados Unidos

Prêmios

10217

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Youth Ambassadors
País: Estados Unidos

Anunciante: Youth Ambassadors

Titulo	Welcome to My Neighborhood - DinnerTime
Agência	VMLY&R Kansas City
Campanha	Welcome to My Neighborhood
Anunciante	Youth Ambassadors
Marca	Youth Ambassadors
Data da primeira Transmissão/Publicação	2017 / 5
Sector Empresarial	Instituições, organizações não governamentais
História	Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, a children’s book was created using inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book, “Welcome to My Neighborhood,” consisted of three illustrated bedtime stories “A Good Man,” “Dinner Time” and “My Older Brothers,” each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. The book was distributed to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.
Tipo de Mídia	Viral
Comprimento	60 seconds
Chief Creative Officer	John Godsey
Director executivo criativo	Aaron Evanson
Executive Director	Jennifer McDonald
Supervisor	Laura Picicci
Director de arte	Matt McNary
Redator	Nate Bowers
Channel Director	Bill Patterson
Channel Director	Laura Brand
Gestor de produção	Freddie Wise
Illustrator	Davey Gant
Founder	Judy Rush
Digital Lead	Natalie Bluhm
Director of Editorial	Jon Bazata
Director of Visual Effects	Eric Bacus
Compositor	Brandon Phillips
Music & Sound Design	Jim Wheeler