| Titulo | Toilet Paper For Smartphones |
| Agência | Tokyu Agency,Inc. |
| Campanha | Toilet Paper For Smartphones |
| Anunciante | NTT Docomo, Inc. |
| Marca | Services For Travelers |
| Data da primeira Transmissão/Publicação | 2016 / 12 |
| Sector Empresarial | Serviços de telecomunicações |
| História | The smartphone, your best travel buddy, could potentially ruin your trip. This is because there are 5 times the germs on screen than there is on a toilet seat. Imagine, having those germs somehow enter your body during the travel... In response to this, Docomo has developed the world's first "toilet paper for smartphones" in narita international airport, the visitor’s first contact point of japan. "toilet paper for smartphones" was placed in 86 restrooms in narita international airport arrival terminals. This special paper absorbs sebum on smartphone screen and can be flushed down the toilet. Moreover,it is printed with text introducing of Docomo's wi-fi and translation app service, thus making it a helpful guide while in japan. |
| Tipo de Mídia | Exterior |
| Comprimento | |
| Produtora | AOI Pro. Inc. |
| Director criativo | Hideaki Morohashi |
| Redator | Hideaki Morohashi |
| Director de arte | Toshimi Hayashi |
| Designer | Shota Aiga |
| Director de contas | Kazuo Taka |
| Executivo de contas | Shinichi Kumazawa |
| Planeador estratégico | Tatsuya Yoshio |
| Planning Team | Hideaki Morohashi |
| Planning Team | Yoko Osoegawa |
| Produtor | Takeshi Takahashi |
| Produtor | Munenori Maeda |
| Realizador | Seiji Kofune |
| Director de fotografia | Akihiro Murakami |
| Director de iluminação / Iluminação | Yasuhiro Oote |
| Produtor | Takuma Iso |
| Production Manager | Saaya Ueda |
| Voz | Mayu Yamashita |
| Produtora | Amana Inc. |
| Fotógrafo | Nagase Takao |
| Produtor | Kenji Hashimoto |
| Production Manager | Misa Murayasu |
| Production Manager | Yuki Hamajima |
| Craft Services | Maki Hattori |
| Craft Services | Daisuke Yanano |