Executive Producer Color at Artifact Nonfiction

CNN - "A Matter of Trust"

Syn World Los Angeles, Estados Unidos

2199

Marca: CNN
País: Estados Unidos

Anunciante: Turner Broadcasting Systems

Titulo	A Matter of Trust
Agência	Syn World
Campanha	A Matter of Trust
Anunciante	Turner Broadcasting Systems
Marca	CNN
Data da primeira Transmissão/Publicação	2021 / 1
Sector Empresarial	Programas e canais de televisão e rádio
Filosofia	Creative music agency Syn has collaborated with CNN on a new promo video that aims to inspire audiences to rebuild broken bonds and believe in the good in each other. Black and white still images of evocative moments and the anchors who convey them are supported with Syn’s rearrangement of Billy Joel’s A Matter of Trust. Here, sound and image come together to remind us that trust is the foundation of true achievement. On this special project, Syn embraced the challenge of reimagining the 80’s classic into a spare and emotional anthem with a production that ultimately spanned many countries and time zones. The skillful arrangement was recorded in Los Angeles on upright piano, with staccato strings and acoustic guitar layered in for emotional punctuation. Using remote technology, Syn was able to direct and record a 20 piece string orchestra in Macedonia - all of which was mixed in Tokyo for cinematic results which were delivered to CNN in Atlanta.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Produtora	Syn World
EVP, Chief Marketing Officer (CMO)	Allison Gollust
SVP, Creative Marketing	Rick Lewchuck
VP Group Creative Director	Whit Friese
Senior Director of Production	Matt Barnett
Senior Writer/Producer	Jeff Mielcarz
Production Resource Manager	Denise Patierno
Senior Production Manager	Nichole Goralnik
Senior Production Manager	Laura Scott
Post Production Manager	Greg Enfield
Editor	Brian Simmons
Produtora	Minted Content
Music Director & Producer	Nick Wood
Musician	Christopher Joyner
Orchestration	Todd Hayen
Production Assistant	Mathieu Kranich
Mixer	Takashi Akaku
Studio	Syn Tokyo Inc
VO	Pia Easley
Som	Warner Audio
Sound Design and Mix	Steve Warner
Colorização	Company 3
Executive Producer Color	Soraia Callison
Senior Colorist	Billy Gabor
Junior Colorist	Justin White