Martina Hejdová
COO at McCann Prague
Praha, República Tcheca
TituloAsparagus
Agência
Campanha Real taste, real hate
Anunciante Sklizeno
Marca Sklizeno – health food store (retail chain)
Data da primeira Transmissão/Publicação 2018 / 2
Sector Empresarial Grandes armazéns, supermercados
Legenda Real taste, real hate. So natural. Sorry, kids.
Filosofia The new campaign for Sklizeno captures an insight every parent can relate to - the true feelings of their kids towards vegetables. Therefore, the truer the taste, the truer the feelings Kids who don’t like vegetables usually hide them somewhere so they don’t have to eat them. But what happens when the very same kids are served vegetables from Sklizeno that has even more taste? Real taste brings real hate.
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
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Redator
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