Burger King - "Moldy Whopper 01 Day 28"

Ingo

Ingo Stockholm, Suécia

Prêmios

1390

Marca: Burger King
País: Estados Unidos

Anunciante: Burger King

Titulo	Moldy Whopper 01 Day 28
Agência	Ingo
Campanha	Moldy Whopper
Anunciante	Burger King
Marca	Burger King
Data da primeira Transmissão/Publicação	2020 / 2
Produto	Moldy Whopper
Sector Empresarial	Restaurantes e comida rápida
História	The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. The discussion landed well on the positive side: Sales: + 14% Impressions: 8,4 Billion Earned Media Value: $ 40 million. Positive sentiment: +88% High Quality ingredients perception: +26% Visitation consideration: + 22%
Tipo de Mídia	Imprensa e publicações
Director executivo criativo	Björn Ståhl
Director de arte	Max Hultberg
Redator	Magnus Ivansson
Planeador	Simon Stefansson
Director de contas	Rickard Allstrin
Account Manager	Mia Melani
Final Art Work	Åsa Eklund
Final Art Work	Alexander Lundvall
Director técnico	Stefan Kindgren
Global Chief Creative Officer	Pancho Cassis
Managing Partner	Pancho Cassis
Group Creative Director	Fernando Pellizzaro
Group Creative Director	Jean Zamprogno
Director de arte	Camilo Jiménez
Director de arte	Sergio Takahata
Director de contas	Stefane Rosa
Produtor executivo	Carlos Torres
Global Chief Creative Officer	Bruno Bertelli
Chief Creative Officer	Eduardo Marques
Chief Creative Officer	Jorg Riommi
Director executivo criativo	Pablo Dachefsky
Director de arte	Ivan Montebello
Redator	PABLO MURUBE
AGENCY	DAVID Miami
Agency	Publicis
Photographer	Pål Allan
Food stylist	Anna Lindblad
Photo assistant	Erik Ögnelooh
DOP	Viktor Kumlin
Graffer	Kalle Dahlberg
Art buyer / Producer	Jenny Steggo
Producer and director	Markus Ahlm
Producer	Lena von der Burg
Online	Erik Lindahl / Colony
Sound	Quint Starkie
Grade	Jean-Claude Soret, MPC London
Music Supervisor & Intro Composer	Maria Moritz, Stephan Moritz
Music, Director	Danny Simon
Co-Founder	Ryan Schinman