Titulo | Twitterference |
Agência | FP7/BAH |
Campanha | Twitterference |
Anunciante | Batelco |
Marca | Ookla |
Data da primeira Transmissão/Publicação | 2016 / 7 |
Sector Empresarial | Outros serviços online |
História | Most subscribers of Batelco’s competitors complain about slow Internet speeds on social media. Especially Twitter. We spotted an opportunity there. We scanned their Twitter profiles; their likes and dislikes, to personalize our communication and responded to them in real time, as well as offer them a chance to switch to the fastest network. Witty and clever responses grew the conversation instantly, with an increasing number of people tagging their ISPs about frustratingly slow Internet speeds. To increase our reach, we also created a song with social influencers about slow Internet in Bahrain that went viral. |
Tipo de Mídia | Viral |
Comprimento | |
Managing Diretor | Ehab Lori |
Director criativo | Amit Kapoor |
Director of Consumer Marketing | Umar Achraf |
Director de arte | John Fayek |
Redator | Amit Kapoor |
Redator | Umar Achraf |
Redator | Clive Nigel Pereira |
Director de contas | Mohamed Sabra |
Executivo de contas | Heba Yousafali |
Media Manager | Noha Alaa |
Diretor de Planejamento Estratégico | Tahaab Rais |
Creative Strategy | Tahaab Rais |
Marketing Communications Senior Manager | Abdulla Abuidrees |