| Titulo | Clorox Labels |
| Agência |
Horizon FCB
|
| Campanha |
Clorox Labels
|
| Anunciante |
The Clorox Company
|
| Marca |
Clorox
|
| Posted | Fevereiro 2022 |
| Sector Empresarial | Produtos de limpeza, sabões, detergentes
|
| Legenda | When laundry gets too complicated Trust Clorox |
| História | To show the power of Clorox’s laundry products, Horizon FCB created a series of print ads to simply show that it doesn’t matter if laundry gets too complicated, with Clorox’s expert laundry products your clothes are protected. |
| Filosofia | To show the power of Clorox’s laundry products, Horizon FCB created a series of print ads to simply show that it doesn’t matter if laundry gets too complicated, with Clorox’s expert laundry products your clothes are protected. |
| Problema | Laundry labels are always there, annoying pieces of fabric covered in symbols that very few of us understand. We choose instead to throw our clothes in our washing machines, and hope for the best. However, this leads to colours leaking and fading, and even more clothes being thrown away. |
| Resultado | We strengthened Clorox's brand position of Trust Clorox, and showed that with their laundry products your clothes are protected. |
| Tipo de Mídia |
Publicidade em jornais
|
| Mercado | Emirados Árabes Unidos |
| Chief Executive Officer (CEO) |
Mazen Jawad
|
| General Manager |
Reham Mufleh
|
| Director executivo criativo |
Rodrigo Leal Rodrigues
|
| Director assistente criativo |
Fady-Youssef Rofaeel
|
| Redator |
Lucy Elder
|
| Designer gráfico |
Muhammad Abid
|
| Senior Account Executive |
Sabine Saade
|
| Marketing Director |
George Rechdan
|
| Director de publicidade |
Ana Udrica
|
| Director de publicidade |
Sohaila AlJabri
|
| Director de publicidade |
Aya Abudawood
|
| General Manager |
Jaz Khan
|
| General Manager |
Claude Azrak
|
| Marketing Director |
Marcela Carrillo
|
| Marketing Director |
Mahdi Al Husseini
|
| Marketing Manager |
Faisal Halawani
|
