| Titulo | Lets talk about your search algorithm, iStock ? |
| Agência | WE |
| Campanha | #SearchForEquality |
| Anunciante | Desabafo Social |
| Marca | Desabafo Social |
| Data da primeira Transmissão/Publicação | 2017 / 3 |
| Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
| História | Campaign raises awareness on racial inequality in search results The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally Why is it necessary to include the word "black" to find black people pictures on search results? This is what the NGO Desabafo Social (an expression that means “Get Something Off Your Chest”) is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in portuguese) addressed to the largest image banks in the world - Getty Images, Shutterstock, Depositphotos and iStock Photos. The experiment was created by WE, the biggest independent agency in Brazil. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director criativo | Guy Costa |
| Chief Creative Officer | Guy Costa |
| Director criativo | Ricardo Sarno |
| Director de arte | Cristiano Rodrigues |
| Som | Cristiano Rodrigues |
| Director de arte | Douglas Reis |
| Supervisor de clientes | Monique Evelle |
| Director criativo | Ana Castelo Branco |
| Director criativo | Luis Constatino |
| Redator | Vitor Medrado |
| Redator | Murilo Israel |
| RTVC | Lais Leleu |
| RTVC | Juliana Emeric |
| Motion Graphics | Amanda Campos |
| Motion Graphics | Ebson Clarindo |
| Social Media Manager | Guilherme Pettine |
| Social Media Manager | Bruno Neves |
| Social Media Manager | Matheus Monteiro |
| Produtor executivo | Mauricio Galvão |
More Work
SEE ALLLets talk about your search algorithm, Shutterstock ?
- MARCA:
- Desabafo Social
- AGÊNCIA:
- WE
Lets talk about your search algorithm, Getty Images ?
- MARCA:
- Desabafo Social
- AGÊNCIA:
- WE
Let's talk about your search algorithm, Depositphotos?
- MARCA:
- Desabafo Social
- AGÊNCIA:
- WE