Titulo | Weightless |
Agência | FCB Canada |
Campanha | Weightless |
Anunciante | Bank of Montreal |
Marca | BMO |
Data da primeira Transmissão/Publicação | 2017 / 3 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
História | Elite wheelchair racer, actor and stuntman Josh Cassidy floats in a simulated zero-gravity chamber in BMO’s newest TV ad, which invites Canadians to wish it forward for a friend, family member or their community, at BMO200.com to help mark the bank’s 200th year. In Weightless, Cassidy portrays a man floating in zero gravity while his wife watches with joy. The ad cuts away to reveal that the man uses a wheelchair, and that his wife had used BMO200.com to wish he could fly. |
Tipo de Mídia | Televisão |
Comprimento | |
Pós-produção | Alter Ego |
Produtora | Untitled Films |
VP, National Brand Leader | Michael Sanders |
Chief Marketing Officer (CMO) | Connie Stefankiewicz |
Brand Manager | Brenna Donoghue |
Director de publicidade | Melanie Miron |
Managing Diretor | Jennifer Carli |
SVP Global Brand Management | Justine Fedak |
Chief Creative Officer | Nancy Crimi-Lamanna |
Chief Creative Officer | Jeff Hilts |
Director de contas | Ravi Singh |
Group Account Director | Tracy Little |
Group Creative Director | Jeremiah McNama |
Group Creative Director | Andrew MacPhee |
Chief Executive Officer (CEO) | Tyler Turnbull |
Digital Art Director | Gira Moin |
Produtor | Tessa Waisglass |
Executivo de contas | Rameez Al Aghbar |
Chief Strategy Officer | Shelley Brown |
Produtor | Anick Rozon |
Redator | Nimy Leshinski |
Supervisor de conta | Alexandra Candet |
Supervisor de conta | Allison Lochhead |
Brand Strategy Director | Michael Sanders |
Compositor | Annie-Claude Navert |
Produção musical | Apollo Studios |
Empresa de design sonoro | Apollo Studios |
Artist | Michael Mooney |
Artist | Baptiste |
Editor | Griff Henderson |
Produtor de linha | Trudy Turner |
Produtor executivo | Lexy Kavluk |
Produtor executivo | Peter Davis |
Editorial | Saints Editorial |
Director de fotografia | Christopher Mably |
Realizador | Phil Brown |