| Titulo | DieHard is Back |
| Agência | The Marketing Arm |
| Campanha | DieHard is Back |
| Anunciante | Advance Auto Parts |
| Marca | Advance Auto Parts |
| Data da primeira Transmissão/Publicação | 2020 / 10 |
| Sector Empresarial | Pneus, acessórios, óleos, gasóleo, gasolina |
| História | Advance Auto Parts, a leading automotive aftermarket parts provider, debuted new advertising that heralds “DieHard is back.” Not only back, but bigger and bolder than ever. In an epic, action-packed two-minute film, created and produced during COVID-19 by The Marketing Arm, a Dallas-based creative agency partner for Advance Auto Parts, DieHard, the battery brand, and “Die Hard,” the motion picture, came together for the first time to deliver an entertaining message that demonstrates the power, reliability and durability of the DieHard brand. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Actor/celebridade | Bruce Willis |
| Chief Executive Officer (CEO) | Andrew Robinson |
| President | Trina Roffino |
| EVP Creative | Will Clarke |
| SVP Creative | Leo Santos |
| SVP Creative | Harris Wilkinson |
| Creative Director, Art Director | Rob Neatherlin |
| Senior Director, Concepting | Stu Hill |
| Associate Director, Concepting/Copywriter | Nick Cernoch |
| Director criativo | Steve Hinckle |
| Senior Art Director | Ida Brown |
| Senior Copywriter | David Fox |
| Director de arte | Zach Phillips |
| SVP Account | Lori Thelen |
| Director de contas | Shyrl Bagneris |
| Senior Account Executive | Stephanie Ibanez |
| EVP Strategy | Kathleen Colditz |
| VP Strategy | Chris Lee |
| Estrategista | Stephen Bellinger |
| VP Production | Diana Schroeder |
| Senior Producer | Matt Williams |
| Produtora | Natural Selection |
| Produtor executivo | Nicole Flores |
| Produtor executivo | Amanda Mortimer |
| Realizador | John Suits |
| Director de fotografia | Will Stone |
| Designer de produção | David Dean Ebert |
| Costume | Anthony Tran |
| Casting | Bobby Stephenson |
| Casting | 5th Street Studios |
| Make-Up Artist | Hugo Villasenor |
| Hair | D'nelle Almanza |
| Editor | Adam Grabarnick |
| Editor | John Suits |
| VFX Producer | David Brown |
| VFX Supervisor | Matt Von Brock |
| VFX Company | Ghost A/S |
| Artista gráfico | Adam Petke |
| Artista gráfico | Rik Michul |
| Artista gráfico | Howard Shur |
| VO | Ashton Smith |
| Talent Manager | KMR Talent |
| Media planning/buying | 360i |
| PR Agency | FleishmanHillard |