Axe - "AXE ft. BZRP"

LOLA MullenLowe

LOLA MullenLowe Madrid, Espanha

6469

Marca: Axe
País: Espanha

Anunciante: Unilever

Titulo	AXE ft. BZRP
Agência	LOLA MullenLowe
Campanha	AXE ft. BZRP
Anunciante	Unilever
Marca	Axe
Data da primeira Transmissão/Publicação	2023 / 9
Sector Empresarial	Desodorizantes
Filosofia	LOLA MullenLowe, Bizarrap, and AXE came together in an unexpected collaboration to remix one of their best fragrances: AXE BLACK REMIXED. The brand partnered with Bizarrap, the Argentine composer, producer, and current hit-maker, to add a fresh twist to their iconic fragrance. We're all familiar with the challenges that come with those initial moments of attraction. That's why AXE (& BIZA) are offering an amazing fragrance with an extra boost of confidence, this time by harnessing Biza's iconic 'hand-up' cheer-on gesture, which he extends to every artist that collaborates with him, and now even to an everyday guy. In the film, we witness a young man applying AXE's new fragrance, which features hints of frozen pear, cedarwood, and, unexpectedly, notes of BZRP. After applying the fragrance, a magical journey unfolds as the power of that fragrance takes the form of BZRP, who encourages our hero in every step of the way on getting with his crush. In the end, after a BZRP concert, it is she who catches a whiff of the incredible fragrance on the boy, and this time, she is surprised to see BZRP encouraging her to express her feelings for him as well.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Director de publicidade	Caroline Gregory
Director de publicidade	Francisco Cevasco
Director de publicidade	Angel Martinez
Director de publicidade	Miguel Ángel Ramírez
Director de publicidade	Florencia Villar
Director executivo criativo	Tomás Ostiglia
Director criativo	Kevin Cabuli
Director criativo	Jorge Zacher
Redator	Natalia Chona
Redator	Augusto Callegari
Director de arte	Natalia Cabrera
Director de arte	Pedro Mezzini
Design Director	Yan Graller de Oliveira
Managing Diretor	Tom Elliston
Director de contas	Catalina Aguirre
Executivo de contas	Paula Portela
Executivo de contas	Sofía Pérez-Arellano
Chefe de produção	Felipe Calviño
Produtor da agência	Mariana Saro
Public Relations	Enrique Caballero
Public Relations	Eduardo Villanueva
Agency	IPG Global
Business Leader, Strategy	Federico Duberti
Golbal Strategic Planner	Gerard Crichlow
Realizador	Felipe Gómez Aparicio
Realizador	Rocío Crudo
Produtor executivo	Ramón Corominas
Produtor executivo	Sete Ledo de Pablo
Produtor	Noelia lobo
Produtor de linha	Foncho Rodríguez
Director de fotografia	Pablo Guijarro
Production Art Director	Edu Parrilla
Wardrobe	Yolanda Leal
Editor	Manuel Dondas
Pós produção	Blackout
Post Production Coordinator	Monica Colomer
Post Production Coordinator	Lupe Jiménez
Actor/celebridade	Bizarrap