Coke Red - "The Line-Up Song (174s)"

FP7/CAI

FP7/CAI Cairo, Egito

Prêmios

13975

Marca: Coke Red
País: Egito

Anunciante: Coca-Cola Company

Titulo	The Line-Up Song (174s)
Agência	FP7/CAI
Campanha	Coke Acn
Anunciante	Coca-Cola Company
Marca	Coke Red
Data da primeira Transmissão/Publicação	2016 / 12
Sector Empresarial	Bebidas carbonadas
História	Getting Egyptians to memorize their team and its line up fast was the challenge we were facing, amidst a competitive landscape that would have every brand across industries communicating mega messages around the championship and its stars. How could we get our tribute to stand out while others were spending millions on footballers and sponsorships? We needed our music to be extremely catchy, so catchy that every man, woman and yes child could pick it up. It needed to be as easy as an old nursery rhyme. In fact, it was just that. We purposely chose an iconic nursery rhyme that all Egyptians grew up memorizing, knowing that this would be the easiest way to get people to remember our lyrics, and accordingly, the team line up.
Tipo de Mídia	Televisão
Comprimento	174 seconds
Director criativo	Maged Nassar
Realizador	Maged Nassar
Colorist	Karim Mira
Editor	Amr Rabee
Director executivo criativo	Ahmed Hafez Youness
Produtor	Inas Nagy
Designer gráfico	Mohamed Abdel Hamid
Director criativo	Rami El Kerdani
Business Manager	Ahmed Fayez
Redator	Rana Kahiry
Director de contas	Sara Sherif
Designer gráfico	Mostafa Abdelmawla
Supervisor de conta	Ahmed El Shimy
Executivo de contas	Aslan Tarek
Executivo de contas	Hend Ali
Produtor	Moayad El Shenawy
Director de arte	Assem Ali
Produtor executivo	Begad Omran
Produtor	Ahmed Azmi
Produtor de linha	Naga Faied
Compositor	Wael Alaa
Guarda-roupa/estilista	Nada Adel
Singer/Songwriter	Mohamed ELGhamrawy
Director de fotografia	Ahmed El Morsy
Stylist	Nada Adel
Produtora	Bigfoot
Chefe de produção	Heba Radwan