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TituloUsher x 1738 AI Powered Limited Edition Bottle
Agência
Campanha Usher x 1738 AI Powered Limited Edition Bottle
Anunciante Rémy Martin
Marca Remy Martin
Data da primeira Transmissão/Publicação 2022 / 7
Sector Empresarial Bebidas espirituosas
História In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocabulary to describe the taste of Cognac. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, Usher’s avant-garde depiction of tasting notes is turned into artwork, making the invisible, visible. The beauty of the AI was to visually translate what’s never been seen before: taste.
Tipo de Mídia Viral
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