| Titulo | Force for Good, a force sensitive film against violence. |
| Agência | LA RED |
| Campanha | Force for Good |
| Anunciante | Nummer gegen Kummer |
| Marca | Nummer gegen Kummer |
| Data da primeira Transmissão/Publicação | 2017 / 3 |
| Sector Empresarial | Produção interativa |
| Legenda | A force sensitive film against violence. |
| História | A force sensitive film against violence to children – the first to use Force Touch technology for a story that reacts to how much pressure you apply to the screen. www.force-for-good.de |
| Filosofia | Force for Good. The first force sensitive film against violence to children. |
| Problema | Almost every tenth child in Germany experiences domestic violence. The pressure that this brings into these children’s lives is almost impossible to imagine. But exactly that is what Germany’s number one child and parent helpline „Nummer gegen Kummer“ wanted to help people do. |
| Resultado | Force for Good. The first force sensitive film against violence to children. On www-force-for-good.de, you can experience the everyday life of a child from a normal, and violent perspective – with just the force of your finger. The film uses Force Touch technology for mobile (available in iPhones 6s and above) that measures exactly how much force is applied to the screen. By increasing the pressure of your finger, you change perspectives. Right at 90% force, symbolic for the 10% of children affected by violence. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Mais Informações | www.force-for-good.de |
| Empresa de design sonoro | German Wahnsiinn |
| Production House | Sterntag Film GmbH |
| Director criativo | Jan Hellberg |
| Application Developer | Peer Weidner |
| Creative Managing Director | Matthias Maurer |
| Copywriter / Concept Developer | Hannah Johnson |
| Copywrtier | Marco Gabriel |
| Director de arte | Kristina Düver |
| Redator | Marco Gabriel |
| Copywriter / Concept developer | Hannah Johnson |
| Screen Designer | Alisha Dabelstein |
| Realizador | Bernhard Landen |
| Director de contas | Ilka Kingelberg |
| Account Manager | Jannike Meyer |
| Media Strategy | Sven Springer |
| Media Strategy | Felix Koch |
| Managing Diretor | Matthias Maurer |