| Titulo | Decoding the Complex |
| Agência | Archibald / Williams |
| Campanha | The informed Australian |
| Anunciante | The Australian |
| Marca | The Australian |
| Data da primeira Transmissão/Publicação | 2017 / 3 |
| Sector Empresarial | Jornais, revistas e livros |
| Legenda | The Australian. For the informed Australian |
| História | The Australian is launching a new campaign which places the newspaper at the forefront of truth in a time of 'abundant content'. The campaign, 'The informed Australian', comes off the back of a reportedly strong year for the newspaper, under the lead of editor-in-chief Paul Whittaker. Whittaker says: “In this era of abundant content, it is more important than ever for a news brand such as The Australian to be bold and fearless in the pursuit of truth.” |
| Tipo de Mídia | Publicidade em jornais |
| Director de arte | Chris Wilson |
| Director executivo criativo | Matt Gilmour |
| Produtor | Liz Nunan |
| Designer | andy reynolds |
| Redator | Tom Selby |
| Group Account Director | Liz Ainslie |
| Director de contas | Natalie Martin |
| Account Manager | Amy Grant |
| Som | Nylon Studios |
| TV Production | Collider |
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