| Titulo | Build As You Like 1 |
| Agência | Leo Burnett Germany |
| Campanha | Build As You Like |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2018 / 7 |
| Sector Empresarial | Restaurantes e comida rápida |
| Legenda | Build your burgers as you like. |
| História | McDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coffee, and touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces and unique toppings. In other words: You can now build your burgers as you like. To showcase this sensational change, we took that one thing you are never allowed to change – and changed it. What’s that? The logo! We rearranged the McDonald’s logo – just like you can rearrange your burgers. By the way: In Germany the main McDonald's color code is yellow on green instead of yellow on red. |
| Tipo de Mídia | Imprensa e publicações |
| Agency | thjnk Hamburg |
| Director criativo | Karl Wolfgang Epple |
| Director criativo | Matthäus Frost |
| Director de arte | Matthäus Frost |
| Redator | Karl Wolfgang Epple |
| Final Art Work | Hilko Wiegmann |
| Account Manager | Maik Hansel |
| Account Manager | Katharina Form |
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Build As You Like 5
- MARCA:
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- AGÊNCIA:
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Build As You Like 4
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- AGÊNCIA:
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JOKE
- MARCA:
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- AGÊNCIA:
- Leo Burnett Germany