NSPCC/Childline - "Nobody Is Normal - Childline"

The Gate

The Gate London, Reino Unido

Prêmios

16068

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Marca: NSPCC/Childline
País: Reino Unido

Anunciante: NSPCC

Titulo	Nobody Is Normal - Childline
Brief	Nobody Is Normal is the film that highlights the simple, yet often unspoken truth that we all feel like we don’t “fit in” one way or another.The film captures the feeling of not fitting in - personifying insecurity as a monstrous creature that we keep hidden inside. The story follows a creature disguising itself in a human skin suit in order to appear like a “normal” teenager and fit in at school. However, they soon discover that things at their school aren’t quite as “normal” as they might seem. In fact, everyone seems to be hiding something inside.The beautifully crafted stop-motion animation creates a surreal world for our story to unfold.Complementing the visuals is the iconic Radiohead song “Creep”, which provides a melancholy ode to the outcast.
Agência	The Gate
Campanha	Nobody Is Normal
Anunciante	NSPCC
Marca	NSPCC/Childline
Data da primeira Transmissão/Publicação	2020 / 11
Sector Empresarial	Direitos humanos
Legenda	No matter how you feel inside, you are not alone
História	Sometimes young people just don’t feel comfortable in their own skin. NSPCC children-support service Childline found that cases of children struggling with body image, sexuality, gender identity and mental health soared during the coronavirus lockdown in the UK. We set out to remind kids that "Nobody is Normal", with help from Radiohead.
Filosofia	This week sees the launch of Childline’s ‘Nobody is Normal’ campaign – designed to let young people know that no matter how you feel inside, there is always someone you can talk to, and that you are not alone.
Problema	Childline (part of the NSPCC) has revealed that every year they hear from thousands of young people who feel like they don’t fit in or feel ‘normal’. Over the past few months, counsellors have heard from children who are struggling with their body image, sexuality, gender identity, and mental health. The charity has analysed the data to find these issues spiked during the COVID-19 lockdown.
Tipo de Mídia	Viral
Comprimento	80 seconds
Trilha sonora	Radiohead - Creep
Mais Informações	https://www.childline.org.uk/info-advice/your-feelings/normal
Empresa de design sonoro	Grand Central Recording Studios
Project Manager	Jelly London
Head of Marketing	Grania Hyde-Smith
Communications Manager	Rachel Day
Digital Marketing Manager	Courtney Zitola
Director de publicidade	Ellana Salt
Chief Creative Officer	Lucas Peon
Equipa criativa	John Osborne
Equipa criativa	Rickie Marsden
Equipa criativa	Sam Whatley
Produtor da agência	Susie Innes
Director de contas	Sam Dempsey
Director de contas	Deputy Head of Strategy
Produtor da agência	Daisy Garside
Director de fotografia	George Warren
Colorist	George Warren
Design de imagens	Tim Allen
Design de imagens	Tobias Fouracre
Compositor	Tom Fisher
Producer	Josef Byrne
Som	Jake Wheeler
Sound Designer	Gary Turnbull
MUSIC Artist	Radiohead
Project Manager	Ross Frame
Produtora	Blinkink