Titulo | Moments in the Making |
Agência | Energy BBDO |
Campanha | Moments in the Making |
Anunciante | 1-800-Flowers |
Marca | Harry & David |
Data da primeira Transmissão/Publicação | 2021 / 10 |
Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
História | Called “Moments in the Making,” the integrated campaign was designed to demonstrate how Harry & David helps customers make moments: Moments of joy, connection, and laughter. A gift from Harry & David is a moment in the making. The campaign is designed to appeal to younger gift-givers, encouraging them to consider Harry & David gourmet food and wine for gifting and sharing this holiday season. “Our goal was to develop a unique campaign that would encourage new customers to consider Harry & David for their holiday entertaining and gifting needs,” said Steve Lightman, Group President, Gourmet Foods and Gift Baskets, 1-800-FLOWERS.COM, Inc. “The spot brings the brand to life in a celebratory way, showing how Harry & David helps customers create memorable and meaningful moments. We can’t wait for everyone to see it.” “We are truly excited about this new holiday campaign for Harry & David,” said Josh Gross and Pedro Pérez, Co-Chief Creative Officers of Energy BBDO. “We hope this work inspires everyone to unbox a moment of sharing or to enjoy effortless entertaining with Harry & David.” |
Tipo de Mídia | Televisão |
Comprimento | |
Empresa de produção | Uppercut |
Audio Company | Sonic Union |
Co-Chief Creative Officer | Josh Gross |
Co-Chief Creative Officer | Pedro Pérez |
Freelance Creative Directors | Erich Funke |
Freelance Creative Directors | Nick Cade |
Head of Integrated Production | John Pratt |
Freelance Producer | Kelsey Barrentine |
Executive Director of Music | Daniel Kuypers |
Group Business Manager | Katie Rogulich |
Senior Talent Business Manager | Brooke Bramson |
Associate Talent Manager | Felipe Ramos |
Project Managers | Rick Glatz |
Project Managers | Richie Alday |
Client Service Director | Anna Bleers |
Supervisor de conta | Rachel Broghammer |
Diretor de Estratégia | Lauren Brown |
Group Director, Integration Strategy | Leah Gritton |
Junior Strategist | Justin DeJesus |
Produtora | Vivamoneky |
Realizador | Daniel Addelson |
Produtor executivo | Johnny Parker |
Head of Production | Emil Lofgren |
Editor | Micah Scarpelli |
Assistant Editor | Sarah Welty |
Head of Production | Lisa Sadek |
MD | Lisa Houck |
VFX | John Geehreng |
Mix Engineer | Rob Ballingall |
Produção musical | Barking Owl |
Agência de Mídia | Camelot Strategic Marketing & Media |
Media Strategy Lead | Alfred Van Hoven |
Digital Operations & Strategy | Ann Do |