Colorist
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| Titulo | The Pain Choir |
| Brief | Do you “OUCH” when bending down to tie your shoes? Not to mention the “AARGH” when getting up again? Or do you “OOOF” when opening the jam jar and “HMMF” when donning the socks in the morning? Risks are that you suffer from arthritis and are part of the world’s largest choir. The Pain Choir. It’s high time we recognise the groans and sighs as signs – our bodies are speaking, and if we fail to listen and respond soon enough, the damages will only get worse and worse, eventually reaching a point where no treatment can rectify. We turned the everyday signs of arthritis into a symphonic act, revealing the ubiquity – and absurdity – of the disease and the struggles it creates. |
| Agência | &Co. / NoA |
| Campanha | The Pain Choir |
| Anunciante | Danish Rheumatism Association |
| Marca | Danish Rheumatism Association |
| Data da primeira Transmissão/Publicação | 2023 / 9 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | The Danish Rheumatism Association is a Danish patient association founded in 1936 with the vision to ensure a better life for the more than 700,000 people with pain in their joints, back and muscles. |
| Tipo de Mídia | Televisão e Cinema |
| Director criativo | Claus Collstrup |
| Director de arte | Martin Storgaard |
| Director de contas | Morten Fabricius |
| Planeador estratégico | Helle Julin |
| Media Strategist | Morten Saxnæs |
| Media Strategist | Nynne Sille Hansen |
| Produtor da agência | Kristina Karlsson |
| Realizador | Tore Frandsen |
| Produtor executivo | Sara Samsøe |
| Pós produção | Gareth Warland |
| Director de fotografia | Jasper Spanning |
| Editor | Rasmus Nyholm Schmidt |
| Empresa de design sonoro | Kevin Koch |
| Empresa de design sonoro | Anne Gry Skovdal |
| Música | Lasse Martinussen |
| Grade | Sofie Borup |
| Redator | Mathias Trads |
| Account Manager | Nynne Seifert |
| Designer gráfico | Malene Therkelsen |
| Produtor | Melanie Frydshou |
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