Senior Director – Marketing & Brand Strategy
at
Eurosport
Paris Area, France, França
| Titulo | Summer Playlist |
| Campanha | Summer Playlist |
| Anunciante | Eurosport |
| Marca | Eurosport |
| Data da primeira Transmissão/Publicação | 2018 / 5 |
| Sector Empresarial | Programas e canais de televisão e rádio |
| Legenda | The playlist of you summer is on Eurosport |
| Filosofia | Eurosport’s Summer Beats creative, celebrating the channel’s summer schedule, is underpinned by the creation of an original song ‘Heat Up the Score’ performed by Mr Clean, featuring Kelli and Mansa Wakili. The new composition provides the soundtrack to the campaign advertising spot which launched on Eurosport’s linear and digital platforms this week. To support the campaign, Eurosport has teamed-up with the world’s most popular music streaming service, Spotify, and made ‘Heat Up the Score’ available to stream and share to its community of over 170m users worldwide. The track samples the sounds of 10 sports set to feature on Eurosport this summer, including events and competitions including; Roland Garros and US Open tennis; Major League Soccer; European Athletics Championships; Tour de France cycling; 24 Hours of Le Mans and Formula E motor racing and the FIM Superbike World Championship – fuelling the passion of sports fans for the summer ahead. Sound bites from some of the biggest names in sport, such as Serena Williams, Zlatan Ibrahimovic and Roger Federer, also feature on the creative’s soundtrack. Eurosport has also created its own ‘Sport Summer Beats 2018’ playlist on Spotify, allowing fans to add sport to their summer soundtrack and stay connected with the season’s biggest events. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Geórgia, Paquistão, Polônia, Alemanha, Países Baixos, Reino Unido, Itália, Espanha |
| Trilha sonora | ‘Heat Up the Score’ performed by Mr Clean, featuring Kelli and Mansa Wakili |
| Mais Informações | www.eurosport.com |
| Creative Director | Guillaume Mouille |
| Marketing Director | David Bernard-Bret |
| Copy Strategy | Ilaria De Gregorio |
| Director | Boris Vassallo |
| Production | HVH Films |
| Compositor | Mr Clean |