Director de publicidade
at
Air France
| Titulo | #RunToMum with HOP! Air France |
| Titulo (língua original) | #RunToMum avec HOP! Air France (anglais) |
| Agência | HUMANSEVEN |
| Campanha | #RunToMum |
| Anunciante | Air France |
| Marca | HOP! |
| Data da primeira Transmissão/Publicação | 2017 / 1 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| História | The end-of-year celebrations are over. The magical family moments spent by the fire, where parents cuddle their beloved children are finished. These young people have left to live their adults lives in different cities of France. However, Les Gaulois and HOP! Air France will bring the children home, and running! The concept : To offer your lovely child, new recently launched 2017 adidas EQT Support ADV sneakers. This is the perfect gift for any young adult. Except that only one of the two trainers will be sent to the individual. The other is kept safe by the parents. In the box the young adult receives, there is a HOP! Air France young person’s card in place of the missing shoe. A card that will incite them to jump on the first plane to get their shoe back, and give their parents a big hug at the same time. |
| Problema | To promote HOP! Air France young person’s card, Les Gaulois agency is launching RUN TO MUM, in collaboration with adidas and Citadium, a well-known and trendy store in France. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director de publicidade | Hélène Abraham |
| Director de publicidade | Sylvie Tarbouriech |
| Director de publicidade | Sadia Ramdani |
| Director de publicidade | Guillaume Totis |
| Director de publicidade | Valérie Bouchet-Carbona |
| Chief Executive Officer (CEO) | Elisabeth Billiemaz |
| Account Manager | Vincent Touchard |
| Account Manager | Germain Noel |
| Director executivo criativo | Xavier Beauregard |
| Director criativo | Hadi Hassan-Helou |
| Director criativo | Jérôme Gonfond |
| Director de arte | Paul Garnier |
| Redator | Julie Moreno |
| Produtor da agência | Sarah Bouadjera |
| Pós produção | AllSo |
| Produtora | AllSo |
| Realizador | Julian Nodolwsky |
| Producer | Franck Annese |
| Som | Hercules HRCLS |
More Work
SEE ALL#RunToMum
- MARCA:
- HOP!
- AGÊNCIA:
- HUMANSEVEN
#RunToMum with HOP! Air France (French)
- MARCA:
- HOP!
- AGÊNCIA:
- HUMANSEVEN