Titulo | Nipplevision |
Agência | MRM Worldwide, London |
Campanha | Nipplevision |
Anunciante | Mayborn USA Inc. |
Marca | Tommee Tippee |
Posted | Junho 2021 |
Sector Empresarial | Compras online e comércio electrónico |
Filosofia | Tommee Tippee knows not to tell parents what to do, which meant entering the debate on breast vs bottle was a no-go. The strategy wasn't about changing the conversation but joining it by repositioning the brand and flagship product (the bottle) as the closest thing to breastfeeding. And thus nipplevision was born - a campaign that shows the world through the eyes of babies, where everyday objects morph into boobs and boobs morph into Tommee Tippee bottles. The campaign drove over six million impressions (in the UK, USA and Cyprus) - Tommee Tippee's biggest reach ever. |
Tipo de Mídia | Interatividade |
Comprimento | |
Empresa de design | Dutch Uncle |
Chairman & Chief Creative Officer | Nicky Bullard |
Director criativo | James Thorley |
Deputy Creative Director | Jon Wells |
Director de arte | Alex Prendergrast |
Redator | Sophie McGovern |
Director de contas | Sarah Tille |
Illustrator | Noma Bar |
Senior Global Campaign Content Manager | Neil Knowles |
Head of Global Brand Build | Louise Mustard |