Garmin - "Combat Warm-up"

FamousGrey

FamousGrey Groot-Bijgaarden, Bélgica

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Marca: Garmin
País: Bélgica

Anunciante: GARMIN Corporation

Titulo	Combat Warm-up
Agência	FamousGrey
Campanha	Combat Warm-up
Anunciante	GARMIN Corporation
Marca	Garmin
Posted	Agosto 2022
Sector Empresarial	Eletrodomésticos e áudio-visual
História	Every woman should be able to walk and run where she wants, when she wants. This only seems logical, yet one in two women often takes a side trip for fear of harassment. Garmin wants to raise awareness of this societal problem. And it does so in an empowering way with The Combat Warm-up, three warm-up exercises that warm up your body for your running session and teach self-defense techniques at the same time. The Combat Warm-up was developed by Belgian Gold Olympic medalist Kim Gevaert and European Taekwondo champion Laurence Rase. The tutorials are accompanied by a manifesto film raising awareness for the feeling of insecurity many women experience.
Problema	For the development of the exercises, Garmin and Famous Relations engaged two excellent athletes. Olympic champion Kim Gevaert helped to develop the exercises as a running expert. Her expertise ensures that the exercises activate the right muscle groups before running. Laurence Rase, former taekwondo champion and Technical Director of the Flemish Taekwondo Federation integrated the self-defence techniques. The result: three short and powerful tutorials that give women a physical and mental boost before running.
Tipo de Mídia	Case Study
Comprimento	120 seconds
Account Management	Siebe Lefebure
Director de publicidade	Nicolas Coppens
Director de publicidade	Tom De Schrijver
Produtor da agência	Gaëlle Haesaert
Produtor da agência	Marlies Neudt
Equipa criativa	Zoé De Priester
Equipa criativa	Yana Gestels
Equipa criativa	Sarah de Prez
Equipa criativa	Laureen Delbauche
Director criativo	Peter Ampe
Designer	Sacha Lempereur
Digital	Joachim François
Digital	Jonas Sprengers
Digital	Sander Cuypers
Digital Strategy	Wies Dickens
Director de fotografia	Edouard Legrelle
Realizador	Max Pauwels
Editor	Sven Vanhee
Motion Designer	Fries Vansevenant
Public Relations	Kathy Van Looy
Public Relations	Laure Vandeghinste
Public Relations	Laura Godinho
Public Relations	Eva Van Riet
PR Agency	Famous Relations, Groot-Bijgaarden