| Titulo | Sand Dunes |
| Agência |
Athos
|
| Campanha |
Those who know about investments take care of the most important one.
|
| Anunciante |
BancoSol
|
| Marca |
BancoSol
|
| Data da primeira Transmissão/Publicação |
2024 / 1
|
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa
|
| Legenda | BancoSol, Athos, Bolivia, Money, Ticket, Salar de Uyuni, planet, Amboro Park, Sand Dunes, Laguna Colorada, terra, water |
| História | Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits. However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. Just as the best investment in people's lives is health, because without it there is nothing else, the best economic investment is the one that bets on the future, because without a planet we cannot advance in our personal projects or as a society. And those who know how to invest know how to take care of the most important investment: the planet. Those who know about investments take care of the most important one. We integrated BancoSol's logo in some Bolivian landscapes that give life to the environment and mimic it. In this way we are not only talking about the bank's commitment to the environment, but also to everything that involves society and each and every one of our clients' projects. If you want to invest, invest in the future of the planet, people and their projects. Invest in a bank with purpose. Invest in BancoSol. |
| Filosofia | Those who know about investments take care of the most important one. |
| Problema | Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits. However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. Just as the best investment in people's lives is health, because without it there is nothing else, the best economic investment is the one that bets on the future, because without a planet we cannot advance in our personal projects or as a society. And those who know how to invest know how to take care of the most important investment: the planet. |
| Resultado | We integrated BancoSol's logo in some Bolivian landscapes that give life to the environment and mimic it. In this way we are not only talking about the bank's commitment to the environment, but also to everything that involves society and each and every one of our clients' projects. If you want to invest, invest in the future of the planet, people and their projects. Invest in a bank with purpose. Invest in BancoSol. |
| Tipo de Mídia |
Imprensa e publicações
|
| Chief Creative Officer |
Fernando Fernandes
|
| Chief Creative Officer |
Pablo Jove
|
| Director criativo |
Ale Rojas
|
| Redator |
Mani Cáceres Méndez
|
| Redator |
Victor William Mendez Ugarte
|
| Director de arte |
Fito Chipana Ramos
|
| Director de arte |
Ruben Ruiz
|
| Director de arte |
Alvaro Cuentas Paredes
|
| Director de arte |
María Fernandez
|
| Designer gráfico |
Adrian Méndez Akamine
|
| Designer gráfico |
Luis Acha
|
| Designer gráfico |
Val Montoya
|
| Content |
Daniela Hernández
|
| Head Of Planning |
Rebeca Gutiérrez Gros
|
| Director de media |
Ruben Antonio Escobar
|
| Business Manager |
Maybeth Acevedo
|
| Client executives |
Veronica Cecilia Velarde Lijeron
|
| Client executives |
Mariola Arlandis Perez
|
| Client executives |
Adriana Canedo Pascua
|
| Chief Creative Officer |
Fernando Fernandes
|
| Chief Creative Officer |
Pablo Jove
|
| Director criativo |
Natalia Rojas
|
| Redator |
Mani Cáceres Méndez
|
| Redator |
Victor William Mendez Ugarte
|
| Supervisor de arte |
Fito Chipana Ramos
|
| Director de arte |
Ruben Ruiz
|
| Director de arte |
Alvaro Cuentas Paredes
|
| Director de arte |
María Fernandez
|
| Head Of Planning |
Rebeca Gutierrez
|
| Designer gráfico |
Adrian Méndez Akamine
|
| Designer gráfico |
Luis Acha
|
| Designer gráfico |
Val Montoya
|
| Head of TV |
Ruben Antonio Escobar
|
| Content Creator |
Daniela Hernández
|
