Matías Ibaceta
Director criativo at Athos
Santa Cruz de la Sierra, Bolívia
TituloThe Blue Balloon
Agência
Campanha Samsung
Anunciante Samsung
Marca Samsung Bolivia
Data da primeira Transmissão/Publicação 2016 / 12
Sector Empresarial Telemóveis e pagers
História Samsung's Christmas campaign is a mirror of feeling that we all have among us, that no matter how technological the world today, nothing will be more important than the things that really make us happy, in this example especially the blue balloon Shows me how we are human and that the good things and the best of life is in the simple thing that is to live and to share these moments is what matters, that this Christmas is simple and that is human, that in this Christmas on top of any things Let us be happy with what makes us happy. 
Filosofia That this Christmas we all come back to look at Christmas from his essence, to look at Christmas with the simplicity of a child, because for a child what makes him happy, makes him happy. What matters is the happiness that brings a gift to someone and not their price or the size of the package. 
Problema Every year people lose the essence of Christmas, Christmas is no longer the same Christmas as our parents or our grandparents and why? 
Tipo de Mídia Televisão e Cinema
Comprimento
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